by ADAM ESCOBEDO
On March 22, 2017, AT&T and Verizon no longer have their ads on Youtube. Both companies do not want their ads on a platform that has controversial extremist content. This content promotes terrorist groups such as ISIS. This is a crisis for Google because both companies in total spend $3.5 billion on media across the US, according to Kantar Media. The companies will not put their ads back on Youtube until Google can meet unspecified requirements regarding brand safety. An AT&T spokesman said, “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.” Verizon release a statement saying the same points as AT&T. This has happen with Google before.
On March 17, 2017, Havas pulled their ads from Youtube for the same reason. Havas is a French advertising company. They had talks with Google. Havas said Google fail to “provide specific reassurances” related to where videos on ads are placed. Havas spends about 175 million euros, that is $188 million in US dollars, in ads. Google released a statement saying they are working hard removing bad ads from their sites. Google also understands, “that we don’t always get it right”. Later on in the day Havas put their ads back on Youtube. On March 26, 2017, Car makers Holden and Kia also pulled their ads away from Youtube. They said the same thing as the other companies for the same reason. Google make most of their money from ad revenues. This grows a major concern for brand safety.